Hey! I’m Kirby, a product designer in beautiful Canada, focused on bridging the gap between users and technology while connecting diverse perspectives.
Currently designing at TripArc.
Web/ Mobile experience | Design System
TripArc - Client Portal
The Client Portal is TripArc’s only B2B2C platform, designed to enhance the post-booking experience for luxury travellers while reducing the workload for Kensington Tours advisors. However, the legacy system was outdated, error-prone, and heavily reliant on advisors for troubleshooting, leading to inefficiencies and lost sales.
I led the Client Portal redesign, improving usability, trip management, and self-service features in Phase 1 and 2 launches. During this process, I saw an opportunity to integrate social donations into checkout, making Navigatr’s charitable initiatives visible to clients. Collaborating with the Director of Social Impact, I ensured this feature aligned with TripArc’s mission without disrupting user flow.
I also spearheaded Nexus, TripArc’s design system, creating reusable components for a cohesive and scalable interface—this improved design consistency and streamlined future iterations.
The redesigned Client Portal now offers a modern interface, intuitive navigation, secure payment processing, and better access to trip details. Since launch, online transactions have increased by 60%, reducing advisor workload. Trip sales have grown by 29%, with revenue projected to rise by $9 million per quarter.
WebApp
TripArc - Enhancing hotel search to maximize margins for travel advisors and business
ADX (Agency Digital Excperience) is TripArc’s B2B booking platform, designed to give travel advisors access to exclusive rates and inventory for hotels, flights, cruises, car rentals, and activities. By consolidating multiple supplier inventories, ADX simplifies the booking process, allowing advisors to efficiently compare rates, amenities, and commissions within a single platform.
However, the lack of standardization led to duplicate room listings, fragmented pricing information, and a cumbersome booking process, impacting advisor efficiency and revenue opportunities. To solve this, I led the integration of GIATA’s Room Mapping API, which consolidated duplicate listings and standardized room data, ensuring consistency across providers. I also redesigned the Product Display Page (PDP) to present room details in a structured, easy-to-compare format, introducing clear room characteristics such as type, class, view, and features. The updated interface allowed advisors to quickly identify the most profitable booking options and make informed decisions. Additionally, I designed a currency converter feature, enabling advisors to quickly compare the destination's local currency with the booking currency for more informed decisions.
The impact was substantial—a 50% reduction in duplicate room listings, a 30% improvement in search efficiency, and a 15% increase in commission revenue. This redesign not only optimized advisor workflows but also strengthened ADX’s scalability, ensuring a more seamless and profitable hotel booking experience for both advisors and the business.
Web/ Mobile Experience | Design System
Government of Canada - Digitizing and Modernizing Study Permit Extension
During COVID-19, the Study Permit program became crucial for immigration. Before 2020, applications were paper-based and took over four months to process. With lockdowns in place, the system had to be digitized to better serve students.
I played a key role in designing the Study Permit Extension eApp, replacing the paper process with a more accessible, user-friendly digital application. The eApp adapted to applicants' needs, tailored questions dynamically, and was fully responsive across devices.
Key improvements included automation, renewal management, data reuse, and Letter of Acceptance data capture, increasing application completeness by 12% and boosting international student spending by 19%, reaching $26.5 billion by 2024. Automation also cut processing times by 24% and reduced annual costs by $2.85 million.
Beyond UI/UX design, I contributed to the Centralized Design System for IRCC, creating reusable components to ensure consistency and scalability across digital services.
Design System | Art Direction
Government of Canada - Centralized Design System
My design system work for the Study Permit Extension eApp led to recognizing the need for a centralized design system. I played a key role in developing the Centralized Design System, a foundational framework aimed at unifying digital experiences across immigration services. To address this, the design system was created to provide standardized, reusable components that ensured accessibility, efficiency, and scalability across multiple IRCC digital products.
I designed UI components, design patterns, design templates and accessibility standards that met WCAG 2.1 compliance for both light and dark modes. I contributed to component libraries, documentation, and UI guidelines, ensuring that the system was adaptable for various teams and services. Through iterative testing and feedback loops, we refined the system to support diverse user needs while maintaining government compliance and branding.
One of the key implementations of the Centralized Design System was the IRCC Dashboard, a centralized hub where users could access their past documents, applications, and status updates. Built entirely using the design patterns and reusable components we developed in the Centralized Design System. This approach ensured visual and functional consistency while improving navigation and accessibility. By integrating reusable components, we streamlined development while creating a cohesive, intuitive experience that made it easier for users to track and manage their immigration journey.
Web/ Mobile Experience
Government of Canada - DLI Reporting Portal Real-time sharing
The DLI (Designated Learning Institution) Reporting Portal is a portal that facilitates real-time data sharing between post-secondary institutions and Immigration, Refugees, and Citizenship Canada (IRCC). The previous process relied on manual, batch-based reporting from Excel to track student statuses and submit reports, leading to delays, inefficiencies, and gaps in student status updates, which impacted compliance and decision-making.
To modernize the system, I helped design a real-time reporting solution with API integration, enabling institutions to seamlessly connect their internal student information systems with IRCC. This integration enabled institutions to automate data submissions, significantly reducing the need for manual entry errors and ensuring that student status updates were consistently accurate and up to date. It also cut reporting delays from weeks to real-time processing, ensuring institutions remained compliant with federal regulations. I collaborated with stakeholders to ensure the API design supported key functionalities such as automated reporting and secure data transmission.
Another key feature was the implementation of role-based access controls for user management, ensuring that different institutional users—administrators, reporting officers, IT teams, and IRCC and CBSA officers—had appropriate access based on their roles. This improved data security, reduced administrative workload by 40% and ensured that only authorized users could submit or modify reports.
The result was a more efficient, scalable, and secure reporting system that eliminated 90% of processing delays, improved data accuracy, and reduced administrative workload by 40% for both institutions and IRCC. By leveraging API-driven automation and role-based user management, the new portal streamlined compliance tracking and enhanced transparency in Canada’s international student management process.
WebApp
VendorPM - Enterprise Dashboard: : Empowering Enterprise Leaders with Organization-Wide Insights & Real-Time Alerts
The Enterprise Dashboard is the main interface for enterprises using VendorPM, offering a centralized view of opportunities and risks across their building portfolio. The legacy design no longer met enterprise leaders’ needs—they needed faster, more efficient access to property data.
The redesigned Enterprise Enforcement Dashboard allows leaders to view and filter property statistics over any period, track trends, and manage performance with ease. A new inbox system streamlines decision-making by surfacing RFQs and service plans needing attention, enabling leaders to assign tasks and mitigate risks proactively.
The redesigned Enterprise Dashboard has helped VendorPM raise $6 million in seed funding led by Bessemer Venture Partners. (TechCrunch, 2022). Since launch, the RFQ fulfillment rate increased to 70% (June 2022), with projections to reach 80% by year-end. PM usage is expected to grow 36%, surpassing targets by 16%. As enterprises enforce PM adoption, vendor confidence has also grown, driving a projected 14% increase in vendor signups and expanded access to properties and RFQs.